For contractors who'd rather be on the job

Your company's first
admin employee.

Alice answers your leads in 30 seconds, qualifies them, follows up after estimates, and handles the admin you do at midnight. She works through text — just like a real team member.

No app. No signup. No credit card. She just texts you.

Contractor

Contractor's view

Homeowner

Homeowner's view
Tap to switch

See Alice in action

She'll text you back in under 30 seconds.

Your number is only used for this demo. We don't store it.

The problem

You didn't start a business
to do admin at midnight

📱

Leads go cold while you're on a job

A homeowner fills out your form at 10am. You see it at 7pm. By then they've already called someone else. Speed-to-lead is everything — and you're losing.

📋

Estimates go out. Then silence.

You spent 45 minutes writing that quote. Drove 30 minutes to the site. And now you're wondering if they even opened it. You know you should follow up. You just... don't.

🌙

The work day ends. The admin doesn't.

You get home exhausted. Shower. Eat. Then sit down and answer emails, send invoices, return calls. Your family gets what's left of you.

🧠

The mental load never stops

"Did I follow up with that guy?" "Did she get the quote?" "When's that estimate again?" Your brain is a leaky CRM and you're one forgotten callback from losing a $15K job.

Alice

Meet Alice

She's not software. She's not a dashboard. She's your first admin employee — and she works through text. Alice handles your leads, follows up on estimates, and takes care of the stuff you keep forgetting. You just keep building.

How it works

Three texts. That's
the learning curve.

1

A lead comes in

Someone fills out your website form, sends you a message on Google, wherever. Alice picks it up within 30 seconds. She texts them back as your company, qualifies the lead, and sets up the estimate — before you even know it happened.

2

Alice texts you

She sends you a quick summary: who the lead is, what they need, and when they're free. You reply with a thumbs up, a voice note, or a quick text. That's it. She takes it from there.

3

She handles the rest

Follow-ups after estimates. Reminders before appointments. Quote creation from a voice message. If that fence quote is sitting in someone's inbox unanswered, Alice will nudge them — so you don't have to remember.

Features

What Alice does for you

She handles the admin work that used to keep you up at midnight.

Speed to lead

30-second response time. Every lead. Every time.

While you're on a roof or under a deck, Alice is texting back the homeowner who just requested a quote. She qualifies them, asks the right questions, and schedules the estimate. You just show up.

Follow-ups

No more "I forgot to call them back"

Alice tracks every open estimate and nudges the client at the right time. She knows who hasn't responded, who's on the fence, and who needs one more touch to say yes.

Voice-to-quote

Send a voice note. Get a professional estimate.

Driving home from a site? Send Alice a 30-second voice message describing the job. She turns it into a clean, professional estimate and can even send it to the client for you.

Zero learning curve

If you can text, you can use Alice.

No app to download. No login. No onboarding webinar. Alice works through the same texting app you already use. There's literally nothing to learn.

Pricing

The real comparison

Alice isn't software. She's a team member. Compare accordingly.

👤
Admin Assistant
The traditional route.
$40K+/yr

+ benefits, training, management

  • Answers leads
  • Follows up on quotes
  • Works nights & weekends
  • Responds in 30 seconds
  • Never forgets a follow-up
  • No sick days or turnover
📊
CRM Software
Another tool to learn.
$49+/mo

+ your time to learn & manage it

  • Doesn't answer leads for you
  • Doesn't follow up for you
  • Another dashboard to check
  • Another tool to learn
  • Organizes your data
  • Still requires YOU to act

FAQ

Questions you probably have

Alice doesn't guess. She works from the information you give her and the context of the conversation. For anything she's not sure about, she asks you first. You can always review what she sent.

If you can send a text message, you can use Alice. There's no app, no dashboard, no software to learn. She lives in your texting app. That's it.

No. Chatbots sit on your website and wait. Alice is proactive — she reaches out to your leads, follows up on estimates, reminds you about appointments, and creates quotes from voice messages. She does the work, not just the talking.

Alice texts as your company. She uses your name, your tone, your business info. To your clients, it just looks like someone on your team is really on top of things.

No catch. AI is powerful enough now to do admin work that used to require a full-time hire. We're passing that value on at a price that makes sense for a crew of 1–5. If Alice helps you close even one extra job a month, she's paid for herself 10x over.

Stop doing admin at midnight

Try Alice right now. Tell her what you need and she'll text you back in 30 seconds. No signup, no credit card, no commitment.

Launching soon for contractors across North America. Early users get locked-in pricing.